"In some shops today the young fella serving you will give you a blank stare no matter what you call it"
 
Brings back a memory.
In 2008 when I phoned Ford Motor Company Australia Customer Relations in Melbourne looking for an Old Vehicle Report for the RS2000 I was interested in buying. The young woman I was speaking to fell silent and said she had never heard of an Escort and had no idea what an Escort looked like.
But I have absolutely no idea of the new cars and which/what makes and models that I drive past every day.