You use them when you have compression strut sets up, as in the picture. As the compression struts go into the original roll bar pick ups, you are now left with a roll bar with no where to hook it up. It bolts to the front of the compression strut. Exact same design as RKC_123 but different in the way its made.
So the drop link is a mechanical device that links the suspension to the roll bar and control the roll.
The attached pic is the kit I sell. The block that looks like a house attaches to the roll bar and the bolt takes up the difference in size (its a multi fit thing). I sell them for $210 complete